Ex-OnlyFans Exec Helm as CMO at AI-Powered Adult Platform Oh

Former OnlyFans executive Erika Coppel is now leading marketing at Oh, an AI-driven platform shaking up the NSFW creator space.

A major shift is happening in the world of online adult content. Erika Coppel, the former global head of creator experience and marketing at OnlyFans, is making waves as she joins Oh, an AI-driven adult content startup, as its Chief Marketing Officer (CMO).

For over two years, Coppel played a critical role at OnlyFans, helping shape its creator program, which paid out a staggering $5 billion in 2023 alone. Now, she’s turning her attention to AI-generated NSFW content, a move that could redefine how creators engage with their fans—and how the adult industry operates. Excited by this new chapter, Coppel did not hold back her enthusiasm during her interview with UK Tech News:

“This is a game-changer, and I am beyond excited to help propel this groundbreaking technology into the hands of creators everywhere. This is the future, and Oh is the incredible pioneer leading the way,” 

What Is Oh, and Why Is It Different?

Launched in 2024, Oh is at the forefront of integrating artificial intelligence into adult content creation. Its flagship product, OhChat, offers users the opportunity to engage in “uncensored” conversations with AI-generated models. These digital personas are crafted in collaboration with real-life counterparts, who share in the revenue generated, providing a novel income stream for creators.

Founder Nic Young highlighted the platform’s unique value proposition, stating that OhChat delivers personalized content at a fraction of the cost of traditional platforms like OnlyFans. This approach not only makes exclusive interactions more accessible to fans but also empowers creators to reach a broader audience without the constraints of time and physical presence.By leveraging AI, the platform offers scalable, personalized experiences that traditional content creation methods cannot match. This technological advancement challenges established platforms, including OnlyFans, by providing creators with tools to generate passive income and engage with fans in unprecedented ways. 

The Next Generation of NSFW Content

Oh isn’t just another adult content platform—it’s aiming to disrupt OnlyFans’ hold on the market. The concept is simple but powerful. With AI-powered models, creators don’t have to constantly be online to make money. Their digital twins can work for them, responding to messages, sending images, and even creating personalized content—without the time-consuming effort of traditional production.

OhChat operates like a blend of an AI-powered OnlyFans and an interactive virtual girlfriend experience. Users can chat, send voice messages, and exchange media with hyper-realistic personas, from original AI-generated characters to digital versions of real-life celebrities and influencers.  Oh has already partnered with celebrities like Carmen Electra and Isa Buscemi, showing that mainstream figures are willing to explore the AI-adult content space. During an interview with What’s Trending, Coppel shared why she believes AI-driven content will completely revolutionize the adult industry:

“What excites me most about joining Oh is the potential to help creators break free from the traditional constraints of time and effort, unlocking new revenue streams through passive income. It’s about offering them the opportunity to generate revenue while still maintaining meaningful interactions with their fans.”

AI Dating and the Evolution of Online Intimacy

AI is not just shaking up the adult industry. It is also changing how people approach relationships and dating. Major dating apps like Bumble are experimenting with AI-driven matchmaking. The company recently proposed an AI-assisted dating concierge, similar to Volar, which creates chatbot versions of users to have conversations with potential matches.

Traditional dating apps are losing revenue as users report burnout from endless swiping and ghosting. AI-driven intimacy platforms like Oh could be the future of online connection, offering a more interactive and responsive experience. In an interview with UK Tech News, Oh’s founder, Nic Young, highlighted why AI’s scalability and personalization make it the future of adult content:

“With the infinite scalability, personalization, and accessibility of creator-fan experiences enabled by AI, we have no doubt that it’s the future of the content creator industry.”

A Power Move That Could Shake Up the Industry

Erika Coppel’s move to Oh signals that AI-powered adult content is here to stay. With always-available AI models and hyper-personalized interactions, Oh is carving out a new space in the industry that could challenge traditional platforms like OnlyFans.

For creators, AI presents a new way to generate passive income. For fans, it offers customized experiences that evolve based on real-time interactions.

Artificial intelligence is not just changing how adult content is created—it is reshaping the fundamental relationship between creators and their audiences. With machine learning advancing rapidly, the adult entertainment industry is on the brink of a transformation that could redefine the rules of engagement.