The mountain biker will ride with the famous subscription platform in 2025.
Who Is Emma Olofsson?
Emma Olofsson is a 29-year-old Swedish professional mountain biker. She started mountain biking in 2014, but three years later, she truly fell in love with her sport! She mastered her skills in New Zealand and established herself in 2017. She quickly made herself a name in the mountain bike community.
She also made herself a name on social media! Her Instagram has more than 175k followers. She shares her daily life in stories and many of her bike stunts on her profile. In a world where women are often underrepresented in such sports, she proved her strength without putting aside her feminity.
To combine the last two things, she announced mid-January on her Instagram that in 2025, she’ll be riding for Onlyfans!
What Fans Can Expect From Her OnlyFans
Emma Olofsson’s partnership with OnlyFans doesn’t mean she’ll have a few logos on her bike and helmet. She created a win-win relationship with the subscription platform. Her OnlyFans account already has more than 22 posts and counting.
Her page is for anyone who wants to see what she gets up to daily: mountain bike tips, how-tos, travel content, and behind-the-scenes. She’ll post more about her private life than on other platforms. Sneak peeks of new gear she could get and everything on her OnlyFans will never have been shared anywhere before. In her bio, she’s adding that she replies to anyone who messages her.
While OnlyFans has often been associated with adult content, creators like Olofsson use the platform to build deeper connections with their audience by offering exclusive, non-explicit material.
“Representing a platform that empowers its creators is a true honor, and it means so much for my journey as an athlete.”
Breaking Barriers in Sports Sponsorships
Traditionally, professional sports have been cautious, even conservative, in aligning with brands outside conventional industries. Her collaboration with OnlyFans is proof that things are changing and evolving! Many athletes have been turning to OnlyFans in the last few months, some out of passion, some out of necessity.
But the bottom line is that those two worlds are joining forces step by step. So, sponsoring athletes is normal! Other athletes like Mountain bike racer Lewis Buchanan have partnered with OnlyFans, sparking interest and controversy.
When he officially announced his partnership with OnlyFans in 2023, the UCI (Union Cycliste Internationale) informed him that, due to his sponsorship deal with the online pay-to-view content platform, he would not be allowed to race in UCI-sanctioned events this year.
We’re now in 2025, and his OnyFans account is still running! Maybe his case helped this kind of partnership to continue. He claimed that the UCI rules only prohibit association with pornographic “products.” After reading out the relevant paragraph in the UCI terms and conditions he was provided, he counters that OnlyFans is not, in fact, a product. Plus, the platform’s diversity goes way beyond NSFW content.
What’s Next for Emma Olofsson?
With 2025 underway, all eyes are on Emma Olofsson as she embarks on this new chapter. Fans are eager to see how she balances her professional cycling career with her content creation on OnlyFans. Will her behind-the-scenes content be updated often enough? Will her fans be happy to know more and more about her private life beyond the mountain bike?
One thing is certain: Her partnership with OnlyFans is a true game-changer for her career. The subscription platform is increasingly involved in sports like hers, and being one of the pioneers can only mean good for her!
Emma Olofsson’s decision to sign with OnlyFans for 2025 is more than a sponsorship deal. It’s proof that athletes’ images are evolving. They are more than just athletes; they can benefit from many aspects of social media.
Cycling enthusiasts or those simply curious about this new era of sports sponsorships should follow Emma Olofsson’s story closely.