Iggy Azalea Reveals Her Bold New Business Venture

Francis

Published on 2024-11-04

The Australian rapper and model will get her fans buzzing in a whole new way.

Iggy Azalea has once again proven her business savvy with an unexpected new venture: a custom line of sex toys.

Known for her chart-topping music and bold, unapologetic style, Azalea recently transitioned into the adult industry with the launch of her own products, marking a significant expansion of her brand.

While she may have first gained fame through her music, her latest move underscores her knack for reinvention and her determination to capitalize on new opportunities. After announcing her retirement from music in 2021, Azalea surprised many by joining OnlyFans in 2023, a move that added an entirely new dimension to her career.

Since then, she has not only become one of the platform’s top earners but also recently ventured into partnerships within the adult entertainment industry, exploring an unexpected yet lucrative business avenue.

From Chart-Topper to Content Creator

Amethyst Amelia Kelly, better known as Iggy Azalea, first broke into the music scene in 2011 with her viral single “Pu$$y,” which catapulted her to fame due to its bold content and controversial lyrics.

Over the next decade, Azalea became a household name, particularly in pop and hip-hop circles, thanks to her distinctive style, chart-topping hits, and visually striking music videos. Despite her successes, the pressures of the industry and a desire for creative freedom led her to announce her retirement in 2021.

“I was burned out on the business side of music,” she explained, alluding to the challenges many artists face regarding record label expectations and creative restrictions.

Azalea’s journey to the adult industry began in early 2023 when she joined OnlyFans. Her fans were initially surprised; after all, Azalea had spent the last decade in the public eye as a rapper and model. Her decision to join OnlyFans is part of a larger trend of celebrities leveraging their fanbase and moving into subscription-based content platforms, which have traditionally been dominated by independent creators.

Known for her 2014 mega-hit “Fancy,” she carved out a unique space in the music industry. However, by 2021, the pressures and restrictions of the business had pushed her to retire from music. She shared that the decision came from feeling creatively stifled, explaining that she wanted more freedom over her projects.

OnlyFans provided that platform, allowing Azalea to control her content, engage with fans, and, ultimately, secure a new source of income. Reports indicate that she rapidly became one of the platform’s top earners, raking in millions and reclaiming financial and creative independence.

While some fans have criticized her for shifting from music to more risqué content, others praise her for embracing a platform where she can control her content without external interference.

Azalea has responded candidly to critics, often using social media to explain her decisions and share her enthusiasm for her projects.

“It’s funny how everyone has opinions, but I’m just out here living my life and creating. I’m grateful for my fans who have supported me every step of the way,” she recently posted.

A Strategic Move into Sex Toys

Building on her success with OnlyFans, Azalea has taken her connection with fans one step further by co-developing a line of intimate products in partnership with Womanizer, the prominent adult toy company. The now-available Liberty 2 Iggy Azalea special edition is advertised as “the ultimate travel companion.”

“Y’all know I love Y2K vibes, so I asked @womanizerglobal if we could make a hot pink chrome happen for our Liberty2 design collab… it’s so girly & eye-catching I’m obsessed!!! 💖😻✨,” Azalea recently posted on Instagram.

For Azalea, this new venture is more than just a business decision; it’s a deliberate strategy to capitalize on her brand’s evolution.

“I’ve always been about embracing my independence and authenticity. This new line is an extension of that,” she said in a recent statement.

The adult toy market has grown exponentially over the past few years and is expected to reach the $11 billion threshold in 2025. Azalea taps into an industry that has proven highly profitable for other mainstream celebrities, like Gwyneth Paltrow and Dakota Johnson.

Azalea’s new partnership in the adult product space signals a shift in celebrity branding. In today’s world, stars increasingly step into spaces that would once have been considered risky or niche. For Azalea, this adult product line allows her to bridge the gap between her music legacy and her OnlyFans success.

Whether fans follow her for the music, her personality, or her latest venture, Azalea has crafted a career that continually adapts and innovates. This line marks another chapter in her story, and her fans will be watching to see where her creativity takes her next.