Every June, brands and platforms across the internet wave the rainbow flag in support of Pride Month—but few offer a data-driven look into LGBTQ+ behavior quite like Gay Pride Insights Report 2025 conducted by PornHub. With millions of users worldwide and unparalleled search behavior analytics, Pornhub’s latest release paints a fascinating portrait of gay porn consumption across regions, ages, and preferences.
If you’re a creator, an affiliate, or marketer in the adult space, or just curious about shifting queer tastes, this report is a must-read. Let’s break down the biggest gay porn trends of 2025 and what they reveal about the community’s evolving desires.
Global Trends: Regional Differences in Gay Porn Preferences
One of the standout insights from this year’s report is the remarkable regional diversity in gay porn tastes.
- Canada topped its charts with the “Big Dick” category, revealing a preference for more size-centric content.
- In the United States, “Black” content emerged as the leading category in several states, particularly in the East and Midwest.
- Across Europe and Russia, “Twink” remains king, although “Daddy,” “Cartoon,” and “Group” videos also gained popularity.
- Meanwhile, in Brazil, “Big Dick” dominated, but neighboring countries leaned into “Twink” or “Black” categories.
- Australia showed a notable interest in “Bareback,” while African viewers displayed varied tastes with a rising curiosity for “Group” and “Twink” themes.
Who’s Watching: Gender & Age Breakdowns
Contrary to stereotypes, not all gay porn viewers identify as male. This year’s report shows a 53% male vs. 47% female split in viewership. That’s a 4% increase in female viewers compared to 2024, largely driven by the popularity of Solo Male and Gay Romance content among women.
When we look at age demographics, the data offers even more surprises:
- 18–24 year olds make up 27% of all gay porn viewers.
- The 65+ age group comprises just 11% of viewers, yet they’re 39% more likely to consume gay content than other age brackets.
- Middle-aged users (45–54) are more drawn to professional “Pornstar” content.
This paints a picture of an intergenerational viewership that spans Gen Z to Baby Boomers, each bringing distinct fantasies and fetishes to the table.
Viewer Demographics by Age Group
This pie chart illustrates the distribution of gay porn viewers across different age groups in 2025:
- 18–24: 27% of viewers
- 25–34: 20% of viewers
- 35–44: 18% of viewers
- 45–54: 15% of viewers
- 55–64: 9% of viewers
- 65+: 11% of viewers
Age-Based Preferences: Kinks and Curiosities
Here’s where it gets spicy. Different age groups favor wildly different gay porn categories:
- Gen Z (18–24): “Tattooed Men” (+132%) and “Military” (+92%) are huge draws.
- Millennials (25–34): Gravitate toward niche genres like “Japanese Gay Porn” (+77%).
- Gen X (35–44): Shows increased interest in “Black” content.
- Boomers (65+): Surprisingly into “Military” (+68%)—a fantasy that never goes out of style.
For marketers and producers, this data is gold. Tailor your content to match age-specific desires, and your engagement metrics will likely soar.
U.S. State-by-State Viewership Insights
The U.S. map of gay porn preferences is as colorful as the Pride flag:
- “Black” content rules in Georgia, Ohio, and parts of the Midwest.
- “Big Dick” is preferred in California, Alaska, and Vermont.
- Oregon, North Dakota, and Arizona enjoy “Twink” content.
- States like Colorado and Iowa love “Straight Guys.”
- Unique favorites include:
- “Bear” in Minnesota
- “Daddy” in North Dakota
- “Feet” in Delaware
- “Handjob” in Massachusetts
- “Uncut” in Rhode Island
- “Bareback” in New York
In terms of raw engagement:
- North Dakota, Vermont, and Rhode Island exceed national averages.
- Oregon and Iowa under-index slightly.
This type of geographic breakdown is critical for affiliate marketers and adult creators targeting U.S. traffic. If you’re geo-segmenting campaigns, tailor your thumbnails, copy, and CTAs accordingly.
Top 10 Most Popular Gay Porn Stars of 2025
1. Malik Delgaty
Topping Pornhub’s list, Malik is this year’s undisputed king. His muscular build, assertive energy, and performances across studios like Men.com and Raging Stallion have earned him a massive fanbase.
2. Joey Mills
Still a fan favorite in 2025, Joey’s boy-next-door looks, paired with his versatility as both top and bottom, make him one of the most consistently watched gay stars online.
3. Foxy Alex
With a rising global following, Foxy Alex’s energetic performances and edgy aesthetic have pushed him to the top tier of search results this year.
4. William Seed
The Canadian bisexual star continues to appear in both gay and straight content, drawing attention for his thick physique and dominant performances.
5. Max Konnor
One of the most powerful Black voices in the industry, Max is not only a performer but also a vocal advocate for diversity. He has dominated award circuits and fans’ hearts alike.
6. Austin Spears
This trans male performer has shattered industry norms. Known for raw, passionate scenes and a loyal fanbase, he’s an important figure in queer adult entertainment.
7. Tim Kruger
A veteran performer and the founder of TimTales, Tim’s legacy lives on in 2025 with loyal viewership and regular new releases under his studio.
8. Rocco Steele
Silver-haired and iconic, Rocco continues to exude “Daddy” energy in high-demand, appealing to mature gay porn fans worldwide.
9. Derek Kage
Tattooed and edgy, Derek’s appeal lies in his chemistry with co-stars and his confident versatility.
10. Dante Colle
Known for working across all orientations, Dante blends sensuality with raw power, making him a darling of both fans and directors.
If you want to read the completed Top 20 Gay PornStars 2025, check here
Final Key Takeaways for Creators & Affiliates
Whether you’re a performer, publisher, or fan site owner, these insights offer a clear roadmap for content strategy in 2025:
- Diversify Category Focus: Don’t rely solely on “Twink” or “Bareback.” Explore niche interests like “Feet,” “Military,” or “Uncut” depending on your audience.
- Tap Into Older Demographics: Seniors are watching—and spending. Optimize for this under-served group.
- Geo-Target Content: Localize your offerings and ads. What works in California may flop in South Carolina.
- Promote Top Stars: Leverage rising talent like Malik Delgaty and Joey Mills to boost search rankings and CTRs.
- Include Women in the Conversation: With female viewership climbing, tailor content that appeals across the spectrum.
Pride in Every Pixel
Pornhub’s Gay Pride 2025 Insights remind us that sexual diversity is as vast as the internet itself. Viewers aren’t just clicking, they’re revealing evolving fantasies, shifting societal norms, and powerful purchasing signals.
For creators, marketers, and fans alike, staying tuned into these trends is the key to building authentic, profitable connections with a global LGBTQ+ audience.
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